Branded Fiberglass Shade Structure for Sapphire at The Domen Mall, Sea View

Branded Fiberglass Shade Structure for Sapphire at The Domen Mall, Sea View

about project

We successfully completed the fabrication and installation of a branded fiberglass shade structure for the escalator area inside The Domen Mall, Sea View, Karachi. Commissioned by a marketing agency for Sapphire, the structure was designed to create a high-visibility, enclosed branding experience for mall visitors.

The structure featured a custom-built fiberglass frame with a smooth finish, over which digitally printed branding material was pasted. The enclosure provided a clean, elegant look while maintaining durability and a long-lasting visual appeal.

Client’s Challenge

The client required a durable and visually appealing shading solution that could withstand harsh weather, offer full UV protection, and cover a wide span without the need for heavy structural support. It was essential that the installation process be smooth and efficient to avoid any disruption to scheduled sports events.

Required a quick and premium-looking installation within a live mall environment.

Branding had to be seamless and attention-grabbing from every angle.

Needed a sturdy material that wouldn’t deform or fade over time.

Our approach and solution

Our team designed and installed a sleek, enclosed fiberglass shell structure around the escalator. The surface was precision-finished to allow smooth pasting of the printed Sapphire graphics. Despite working inside a functioning mall, our crew managed the entire process — including fabrication, transport, installation, and branding — within one week, without disturbing mall operations.

result

The final structure became a key branding attraction at the mall, drawing visitor attention from a distance. The client appreciated our fast execution, clean finish, and the durability of the fiberglass solution used.